Japanese Rose BI – Matsuri (Festival)
Japanese Rose BI – Matsuri (Festival)
Plant properties
Japanese Rose BI – Matsuri (Festival) at a glance
Japanese Rose BI – Matsuri is a vibrant and expressive climbing rose that brings color, movement, and energy to the garden. Its flowers display a playful interplay of red and yellow with stripes, becoming softer and lighter in color as the flower ages. Like a festival, Matsuri is constantly changing its mood.
This is a rose that deserves to be seen — cheerful, powerful, and full of life.
The meaning behind the name
Matsuri (祭り) means Festival in Japanese. In Japan, festivals represent gathering, color, rhythm, and celebration. This meaning is immediately reflected in the rose: exuberant in appearance, yet always harmonious.
Matsuri is the celebration within the Japanese Rose BI collection.
Japanese origin & breeding
Matsuri was bred by Hiroshi Hirabayashi in Japan and introduced in 1994 by Keisei Rose Nurseries Inc.
The rose belongs to the group of large-flowered climbing roses, with strong growth and abundant flowering.
Flower & fragrance
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Flower color: red and yellow with stripes, fading to softer shades
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Flower form: double (17–25 petals), cupped
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Flower size: medium-sized
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Fragrance: light and subtle
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Flowering: in waves throughout the season
The changing colors and abundant flowering make every flowering phase different — exactly as a celebration brings new moments each time.
Growth & use in the garden
Japanese Rose BI – Matsuri is a vigorous climbing rose with strong upward growth.
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Height: up to approx. 200 cm
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Type: large-flowered climbing rose
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Position: sunny
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Use: pergolas, rose arches, fences, walls
Matsuri is ideal for creating vertical accents in the garden and combines beautifully with calm planting that allows its colors to stand out.
Japanese Rose BI – energy within harmony
Matsuri is part of the Japanese Rose BI–selection from Belle Epoque.
BI (美) stands for beauty according to Japanese aesthetics: even exuberance should be balanced. Matsuri shows that color and energy can combine perfectly with harmony.
Exclusive to Belle Epoque – new range 2026
Japanese Rose BI – Matsuri is available exclusively from Belle Epoque and is part of the new Japanese garden rose range 2026. A unique Japanese climbing rose for enthusiasts who want to bring their garden to life.
Forty years of nothing but roses
Belle Époque is a family business, not a wholesaler. From our greenhouses in Aalsmeer, we have been growing only roses for over four decades — and every plant we send out is personally selected by us. This way, you receive not a catalog rose, but a plant ready to grow.
"Beautiful climbing rose, bloomed abundantly in the very first year! Well packaged and exactly what I expected based on the description. Belle Époque truly delivers top quality."
"The rose is well packaged and looks beautiful. Fast delivery, and the personal advice via email was very valuable — I wasn’t sure where to plant it."
"Amazing quality & service. I ordered two New Dawns and they are developing beautifully in the garden. Fast shipping from Aalsmeer to Belgium — would absolutely order again."